„A KLIQ to the future“ – this was the confident and promising motto of the annual convention of the telering cooperation which took place from 6 to 8 May.
Kick-off to the convention was the “Trendscout” show: a large number of industry and service partners offered presentations and information on new products and sales opportunities and received positive feedback from the retailers who had plenty of time to get up to date information on product trends.
More than 1,000 branded MARKENKLIQ homepages and www.kliq.de
General Manager Franz Schnur confirmed that the specialist retailers are fit for the future. More than 1,000 members have launched their personal “MARKENKLIQ” homepage where they professionally presenting their store, their services and their current assortment to consumers online.
To support the retailers’ online visibility, telering launched www.kliq.de, an information website offering comprehensible information on brand products, functions and new technologies [read news item]. The KLIQ portal also promotes the unique services of the telering specialist retailers; via the store finder consumers are guided to their closest retailer.
Increasing attractiveness and return
telering also introduced new concepts that increase the specialist retailers’ attractiveness for the consumers and their returns: enlarged assortment, shop design and special product innovations. The assortment is enlarged by IT and telecommunications due to a strategic partnership with eno telecom. The new shop design concept was presented in a sample store. The design is elegant but low-key to strengthen the brand position of telering. At the same time it offers retailers enough possibilities to add their own ideas for architecture so they can professionally present their assortment.
In addition to that telering showed a new concept focusing on product innovations. Specialist retailers have access to a selected assortment which offers additional returns. Franz Schnur stated that this was only one of several opportunities for the telering retailers to profit from the cooperation.