E-Square enters partnership with Spanish retail group Optimus

14 th
November 2018

Brussels / Madrid,  October  2018  --  E-Square, the international retail group is pleased to announce the addition of the Buying Group Optimus as its second member in Spain.

Optimus is a group of leading retailers and specialist distributors in Spain with over 800 points of sale of which 600 are branded  Master Cadena, Mi Electro,  Master Kitchen and  Pascual Marti.   Optimus continues to develop its omni channel approach and continues its successful expansion across Spain, outpacing the market growth during 2017 and  2018.    For the future Optimus  has  ambitious growth plans for the coming years with a particular focus on the premium segment of the market.

“We  are  delighted  that  Optimus  has  joined  E-Square.”  states  Paul  Tyson,  Managing  Director  of  ESquare. “In a difficult market it is good to see the success Optimus is having by  continued investment in  its  omni  channel  strategy  and  strong  retail  identities.    Optimus  is  well-positioned  for  future success and will be a great addition to E-Square.”

Pascual  Marti  and  Antonio  Perez,  Joint  Managing  Directors  of  Optimus,  add:   “The  stores  in  the Optimus  group  are  amongst  some  of  the  best  in  Spain.  We  are  pleased  to  be  part  of  this  great European family and to  contribute with our effort and dedication to create a stronger group  and we look forward to seeing the latest retail innovations practiced by other members of E-Square.”

The partnership between E-Square and Optimus will take effect on 1 January 2019.