From the 24th until the 26th of March more than 10.000 visitors have entered the annual ElectronicPartner trade fair in Düsseldorf. Around 200 exhibitors showcased their products in a 21.000 m² hall. For the whole three days the product novelties from all categories have been complemented by workshops, strategic service offerings and networking. This year’s workshops were all about the digital future; how to incorporate Smart Home in retail, the importance of Facebook and insights from the ElectronicPartner online shop. Another highlight that the buying group has prepared for its members was the 360 degree marketing stand showcasing the different marketing tools the members can use, as well as a brand new corporate clothing line.
On the opening day, the buying group has invited their entire industry partners to a meeting where the positive results from 2016, as well as the future strategies have been presented. This was later also presented to the ElectronicPartner members, followed by a celebration with gripping acts.
‘We are looking back at an exciting exhibition weekend. Hereby we have not only presented current trending topics like connected audio or energy efficient modern household products, but mainly used this time to engage into a deep dialog with the members of our three brands EP:, MEDIMAX and comTeam’, comments Karl Trautmann the Managing Director of ElectronicPartner. ‘