The E-Square Team has had a very successful IFA. From the 2^nd until the 7^th of September, the team was able to see the newest trends in consumer electronics and home appliances, meet with various international suppliers, discuss strategic points with E-Square members as well as getting insights in to a typical store of E-Square’s German member.

The busy IFA schedule started with an organized shop tour to a MEDIMAX store, where E-Square members were able to see a typical store layout, point of purchase marketing and the difference in products range. ‘Our members have shown interest in visiting other members’ stores. Many of our members have a different shop concept or POS solutions; this visit was a great opportunity to gain insights on different way of doing things’, states Oliver Richter, Purchasing and Projects director E-Square.

The newest member of E-Square, Tretti, was welcomed during the Pre-IFA operational meeting. Acquiring another market leader, E-Square is stepping in to a market with great potential and development capacity. The outcome of the meeting was very positive, as significant strategic points were discussed and future plans for E-Square introduced and debated. It is important to meet face to face, especially in times of changes within the market, to have a common basis and to exchange ideas and experience. For E-Square building relationships with members and suppliers remains a priority and therefore a new potential supplier was invited to present their brand and products.

Together with their German member ElectronicPartner, E-Square was present at IFA. The team has created a ‘B2B’ corner especially for E-Square members to use as a meeting point. The E-Square team would like to develop this collaboration at next year’s IFA even further.